Chronic Cellars

“We had a vision and desire to make our statement in the wine industry. The concept of Chronic Cellars came about in the midst of harvest 2004. We had used the term ‘The Chronic' to describe likable objects before, but had never considered it a descriptor for wine. We sat alongside the crush pad one evening in our wine-stained clothes and wet boots laughing about the idea of a wine that targeted a casual lifestyle. We launched our first vintage in 2008 and the rest is history”.